5 Tips to Know When Buying Jewelry Online

Despite the chaos of the pandemic, the jewelry industry is booming. This may seem like a surprising twist, but the reasoning isn’t so hard to understand: with travel plans and communal gatherings on hold, many people are looking to treat themselves—and some have a bit more saved to do so.

Whether you’re looking for an engagement ring or an update to your personal style, buying jewelry online is an easy way to add a little extra sparkle to your day. Of course, this is only true as long as you go about it the right way! We’ve put together a simple jewelry buying guide to break down the essential tips you should know before you take the plunge on your next style upgrade.

1. Shop Around

One of the biggest perks of shopping online is that you have access to an enormous spectrum of jewelry sellers—which means you have plenty of room to find the perfect store for you!

There are no rules when it comes to where to buy jewelry, other than finding pieces you love. Whether you’re on the hunt for charms and rings or hammered gold bangles, it sometimes pays to sift through offerings from multiple brands before you land on the right choice.

2. Do Your Research

Whenever you’re buying something online, doing your research is key. It’s important to know you’re working with a professional and reputable company, so invest some time in a little online sleuthing before you get too far into shopping for jewelry.

First, check out their website: does it look professional? Are there any testimonials or signs of customer satisfaction? Is the company open to responding to questions or concerns?

You should also check to see if you can find any ratings or reviews from third-party websites, or with the Better Business Bureau. These factors are great evidence that you’ll be buying from a trustworthy company.

3. Check the Shipping and Return Policies

Even if you read every detail on a listing, it’s hard to be sure you’ll love the piece once it reaches you in person. Just in case, make sure to look at the shipping and return policies, especially for more expensive types of jewelry. Websites should offer clear return policies on their site, so take time to make sure you understand how the policy works.

4. Check the Measurements

Even a minor difference in ring sizes or necklace lengths matters, so it’s important to double-check the measurements of anything you buy! Measure the details on the listing against jewelry you already own at home to understand how the new item will look on you.

Depending on where you shop, you may also run into differences between US and European ring sizing or chains listed in inches or millimeters. Make sure to understand the exact measurement, or to reach out to the seller with questions.

5. Understand the Warranty

Many online stores offer warranties, especially when it comes to fine jewelry. This warranty should cover defects for a year or more, so make sure that you understand the details. Some warranties may come from the manufacturer, while others may come from the seller, so be ready to reach out to either with questions or concerns.

Follow These Tips for Buying Jewelry Online

When you’re buying jewelry online, it pays to be a little extra cautious. Following these tips can help ensure that you find the right pieces—and that you get the most bang for your buck when you do! Now that you know how to buy jewelry online, it’s time to get out there and find the perfect piece to add to your own collection.

For more of the fashion tips that you need to know, be sure to check out our other helpful guides.

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